Assignment 2: Analysis of an Advertisement

"WWF: Don't Buy Exotic Animal Souvenirs" Advertisement.

      This advertisement from the "World Wildlife Fund" also know as the "WWF", isn't trying to sell a product but is actually trying to convince people not to buy particular products which involve animal cruelty. WWF is an organization which "ultimate goal is to build a future where people live in harmony with nature."  When I looked at the image for the first time, without reading the text I thought it could possibly be a trail of paint rather than blood. Looking at it as a whole, including the text, I thought it's straight to the point and the execution of this image is rather impressive. You can see the message they are trying to convey about animal cruelty. The woman seems to be shown in some kind of terminal, train station, or airport of the sort. Whichever it is, there are normally a lot of people in stations like that and the fact that she's the only person shown in the picture, singles her out. This ad draws the eyes of readers to attention. With a trail of blood leading up to her, making her the main focus as if all eyes are on her. If the trail of blood wasn't there I don't think this image would catch the attention of many readers, not only is red the most attentive color to the human's eyes and brain but how it is used in this image gives it more meaning.  The long, what seems to be never ending, trail of blood is the underlying warrant to this image, it's symbolic of all the animals that are slaughtered, more and more unnecessary blood is being shed just for our "wants" of animal souvenirs, fur coats, and other products. Without the text, I believe this ad would be confusing and not effective at all. The WWF black and white panda bear logo located in the bottom right hand corner supports and backs up the claim that is trying to be made with this ad. I am an individual who is strongly against animal cruelty so when I saw this ad, it drew all of my attention and touched my heart. 

About Me

  Hey there, my name is Jessica, most people call me Jessie or just Jess. I was born and raised here in the sunshine state! I graduated with art merit awards from Braden River High School in Bradenton and moved from Sarasota to Fort Myers last June to go to Florida Gulf Coast University. So far it has been absolutely wonderful. I am in my second semester of my freshman year. Although my older brother lives in Fort Myers and is attending FGCU as well, my mom, dad, and 30 year old sister all still live in Sarasota. My plan is to stay here for two years then go to a high end art school such as Ringling, Savannah College of Art and Design, or Parson’s, majoring in graphics and a double minor in illustration and photography.  My family is very unique, my father was born and raised in the Bahamas, living on a sailboat with his seven brothers and sisters. By the time he reached 6th grade he had to quit school and start working to help support his siblings. My dad’s my hero, not only did he have a rough childhood but he traveled around the world and worked hard, he’s very smart, and always has a positive and carefree attitude about all situations. He came to the United States without a cent to his name and currently owns Trident Building Systems Incorporated. Most of my friends call me a more modern hippie because how I feel about the earth. I love animals and am constantly trying to help save them. I chose to do animal cruelty in the circus for my senior project in high school. I made a speech, a commercial, joined PETA, started a petition, and a strike against the circus. It was a great experience but was sad to learn more and go in depth about the topic. I also love music, I play the guitar, piano, and flute. I also love playing volleyball.

I think my biggest hobby and passion is for art. A famous English figurative painter named, Euan Uglow, once said, “I'm painting an idea not an ideal. Basically I'm trying to paint a structured painting full of controlled, and therefore potent, emotion.” There is no wrong or right with art, it’s all a form of individual self-expression. Artist usually do most of their communication through their art work. Emotions can be put on to canvas through colors, shapes, and through pictures created by their imagination, it’s a great way for one to express their emotions, and some people even get art therapy. I remember an art class I was in and studying the famous Norman Rockwell. An argument I will never forget was about one of his paintings called, “The Problem We All Live With.” My teacher once said, “‘The Problem We All Live With’ is the most important painting done of an African-American in art history I believe.” Most students in the class begged to differ because when they looked at it all they saw was a painting, yet it is so much more. I find this very controversial painting beautiful not for what is shown to the naked eye but the thoughts and feelings put into the piece of work and it just really touched my heart. It was very influential for me and after seeing this painting I believe that art is more than art. Since then I always paint or draw when I have to vent and usually my best pieces then. 

"The Problem We All Live With" Norman Rockwell