"WWF: Don't Buy Exotic Animal Souvenirs" Advertisement.
This advertisement from the "World Wildlife Fund" also know as the "WWF", isn't trying to sell a product but is actually trying to convince people not to buy particular products which involve animal cruelty. WWF is an organization which "ultimate goal is to build a future where people live in harmony with nature." When I looked at the image for the first time, without reading the text I thought it could possibly be a trail of paint rather than blood. Looking at it as a whole, including the text, I thought it's straight to the point and the execution of this image is rather impressive. You can see the message they are trying to convey about animal cruelty. The woman seems to be shown in some kind of terminal, train station, or airport of the sort. Whichever it is, there are normally a lot of people in stations like that and the fact that she's the only person shown in the picture, singles her out. This ad draws the eyes of readers to attention. With a trail of blood leading up to her, making her the main focus as if all eyes are on her. If the trail of blood wasn't there I don't think this image would catch the attention of many readers, not only is red the most attentive color to the human's eyes and brain but how it is used in this image gives it more meaning. The long, what seems to be never ending, trail of blood is the underlying warrant to this image, it's symbolic of all the animals that are slaughtered, more and more unnecessary blood is being shed just for our "wants" of animal souvenirs, fur coats, and other products. Without the text, I believe this ad would be confusing and not effective at all. The WWF black and white panda bear logo located in the bottom right hand corner supports and backs up the claim that is trying to be made with this ad. I am an individual who is strongly against animal cruelty so when I saw this ad, it drew all of my attention and touched my heart.
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